HUTCH Design Journal
News, notes and working thinking from the studio behind High end Graphics, Animation, Films and Creative web design.
About this journal
HUTCH Design is a studio working across graphics, motion, film and the web. This journal is where we share news from current projects, explain the decisions behind our creative work, and document how we build websites for musicians, photographers and independent artists.
Our aim is practical. We write about the craft of design and animation, the tools we use to bring Flash and HTML solutions to life, and the lessons we take from each commission.
Read about the studio
What the journal covers
Each subject area reflects a part of the studio's work.
Graphics and illustration
Notes on high end graphic work, visual systems and the process behind bold, precise artwork.
Animation and film
Reflections on timing, storyboarding and the production choices that shape moving image.
Web and interactive design
Thinking about creative web design, from Flash legacy projects to modern HTML builds for artists and musicians.
How the journal will grow
The journal follows the studio's own timeline, from briefs to launch.
Project briefs
We share how commissions are scoped, what clients need to prepare and how creative direction is agreed.
Making the work
Behind-the-scenes notes on design, animation and production as the work takes shape.
Launch and review
Honest reviews of what worked after launch, including performance, feedback and next steps.
From the studio
Images from recent work in progress. Full case studies appear in the portfolio pages.
Related pages
Published articles will be added to this journal listing over time. Check back for new notes, or contact the studio to suggest a topic.
Have a project in mind?
Tell us about your graphics, film, music or web project and we will respond with a clear plan.
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